Research
Research
Peer-reviewed research spanning artificial intelligence, services, strategy, and healthcare, published in leading marketing journals.
- 2026 Frontline employee improvisation: Uncovering its meaning, practice, and impact in service industries A*
- 2026 To do is to be: Workplace design to support employee prosocial motivation at the organizational frontline A*
- 2026 Beyond the Knowledge Frontier: An Epistemological Framework for Marketing Strategy in the Age of Artificial Intelligence A
- 2025 Future thinking climate change: Consumers' sustainability perspectives, predictions, preferences, and paths forward A
- 2025 The value of visible work: Operational transparency in digital healthcare interfaces B
- 2025 Like, comment, and subscribe: Investigating the effectiveness of YouTube calls-to-action B
- 2024 Expanding data literacy to include data preparation: Building a sound marketing analytics foundation C
- 2023 Lobbying as a potent political marketing tool for product diversification A
- 2022 Leave some for me! The role of marketing in influencing responsible consumption during times of crisis A
- 2022 Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective A
- 2022 Tensions in the emergency department? The impact of flow stage times on managing patient-reported experiences and financial productivity A* · Top-cited
- 2022 Crisis-induced behavior: From fear and frugality to the familiar A
- 2022 M-atmospherics: From the physical to the digital A
- 2021 Examining the relationship between patient experience and readmission rates: A profile deviation analysis C
- 2021 Future thinking continuity of learning in marketing: A student perspective on crisis management in higher education C
- 2021 Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance A
- 2020 Future thinking: A marketing perspective on reducing wildlife crime A
- 2019 Future thinking: The role of marketing in healthcare A*
- 2018 Designing marketing courses based on self-determination theory: Promoting psychological need fulfillment and improving student outcomes C
- 2018 Transformative service research and service design: Synergistic effects in healthcare B
- 2018 Understanding hospital quality: The case of cumulative and balanced quality B
- 2017 A quality system's impact on the service experience A
- 2017 An empirical examination of the services triangle A
- 2016 An empirical examination of the impact of tri-dyadic fit on the service experience A
AI & Strategic Identity
How AI transforms strategic posture, competitive moats, and the firm's epistemic frontier.
- The Hedgehog and the Fox: A Path-Dependent Framework for Strategic AI Deployment Australasian Marketing Journal
- Widening the Moat: A Compounding Advantage Framework for AI-Driven Competitive Barriers in B2B Markets Journal of Business & Industrial Marketing
AI & the Architecture of Marketing Capability
Decomposing AI into capability types, decision tempos, and cognitive entanglements.
- The Intelligence Portfolio: A Capability Framework for Artificial Intelligence in B2B Marketing TBD
- The Cadence of Marketing Capability: A COPE Framework for Continuous Adaptation in AI-Enabled Markets European Journal of Marketing
- Algorithmic Bias Entanglement in Advertising: A Typology of How AI Restructures Marketing Decision-Making International Journal of Advertising
AI at Disciplinary Intersections
Where marketing meets operations, language, and theory itself.
- Bridging the Promise-Delivery Divide: AI at the Marketing-Operations Interface in Service Organizations Journal of Service Theory and Practice
- Marketing as the Integrator: Mutual Intelligibility, AI, and Cross-Disciplinary Value Creation International Marketing Review
- Differential Disruption: A Typological Framework for Reinterpreting Marketing Theory in the AI Era Marketing Theory
AI, Consumer Welfare & Health
When risk-reducing technologies produce unintended risk.
- Marketing Safety, Producing Risk: A Peltzman Effect Framework for AI in Consumer Health Journal of Marketing Management