Practical consulting for business schools, grounded in decades of project experience.
I'm Dr. Sidney T. Anderson, Associate Professor of Marketing and The Scott Emerson Professor of Business Administration at Texas State University, with more than 25 years of project-based consulting experience leading data systems, migration, and conversion work for state governments and Fortune 500 companies. I run my current work the way I have always run engagements: as projects with a defined scope, named owners, and a clear finish. DeanWorks is an independent service that assesses and reorganizes the dean's office in business schools. It studies how the office is structured, how roles and workflows fit together, how resources are used, and where automation via agentic AI workflows can streamline operations, then delivers clear recommendations and, when asked, hands-on support putting them in place. ResearchInsights turns peer-reviewed business research into short, plain-language summaries written for practitioners, so the findings that shape marketing, strategy, and management reach the people who can act on them.
Associate Professor of Marketing
The Scott Emerson Professor of Business Administration
Texas State University
25+ years in practice.
Before and alongside academia: data systems, migration, and conversion for state governments and Fortune 500 companies.
AI certifications.
- Adapting to Innovation (AI), Texas Higher Education Coordinating Board (2024)
- OpenAI GPTs: Creating Custom AI Assistants, Vanderbilt University (2024)
- AI Education for Teachers, Macquarie University (2024)
- Designing and Building AI Products and Services, MIT xPRO (2024)
- AI Applications in Marketing and Finance, Wharton, University of Pennsylvania (2023)
Education
- Ph.D., Marketing Florida State University2016
- M.B.A., Business Administration University of Central Missouri2011
- B.S.B.A., Computer Information Systems University of Central Missouri2000
Appointments
- Associate Professor of Marketing Texas State University2022 – Present
- Assistant Professor of Marketing Texas State University2016 – 2022
- Graduate Assistant, Marketing Florida State University2012 – 2016
Honors & awards.
- The Scott Emerson Professor of Business Administration Texas State University2025 – Present
- Ignite Award: Exceptional Shared-Governance Service Texas State University2025
- Global Faculty Fellow Texas State University2024 – 2025
- College Achievement Award for Excellence in Scholarly Activities Texas State University2024
- Faculty Research Fellow TXST Center for Innovation & Entrepreneurship2022 – 2025
Let's connect.
Interested in collaborating, inviting a talk, or discussing AI and marketing? I'd be glad to hear from you.
Get in touch